15 January, 2025
THOK is a company that exclusively produces pedal-assist bikes and has its roots in Alba, in the Langhe region of Piedmont.
There’s a lot to know about our brand: history and interesting facts!
There are 4 founding partners: an ex-professional biker, a Moto GP team manager, and 2 capable entrepreneurs from an important industrial centre in the Langhe.
It’s easy to meet them and ride with them during the events we organise.
“L’è proprj un bel toc!” translated: “It’s really a nice piece!”.
That was the Piedmontese exclamation of one of the four members when they saw the prototype of the first bike produced.
H for ‘Heartfelt’ – ‘Made with passion’ and K for ‘Knolewdge’ completed the brand name: THOK.
Stefano Migliorini was BMX World Champion at the age of 17. Later, he was one of the pioneers of Italian MTB DH, finishing 3rd in the World Cup in 1993. He left the racing world and joined the bike industry, becoming one of the most knowledgeable experts in the field.
The customer and his needs are at the centre of the THOK world.
Attentive, diligent and dedicated after-sales service with quick and customised solutions.
Events organised to share riding fun, first and foremost the THOK Tribe, a gathering of the brand’s owners.
Created from the mind of our CEO Stefano Migliorini, the bikes are then developed by a team of specialised Italian engineers, which includes Alberto Calosso (THOK product manager), Luca Burzio (who has always been an engineer on our bikes) and Aldo Drudi (who creates the design).
The partnership was born in 2019 out of the two brands’ shared passion for technology, performance and style.
It was DUCATI that chose us as manufacturers after testing the quality of our vehicles.
Stay up to date on all new THOK releases!