Reasons for choosing THOK

All our bikes are designed at THOK from the ground up.

The keyword: NO open mold.

The heart of the ‘Research and Development’ department, headed by Stefano Migliorini (THOK CEO) and formed by engineers and specialised technicians (all passionate bikers), draws lines, balances angles, balances the cycling, works in teams with Aldo Drudi to define style and graphics.

Each model embodies knowledge, creativity and passion.

The model year is the planned obsolescence of the product determined by the changes that companies make to their range of bikes each year. It aims at making the consumer want to change their bike in order to get one that is perceived as ‘newer’ and therefore more innovative. But often the changes made have little to do with innovation and are instead the cause of the depreciation of the existing range.

THOK said NO to the model year.

‘Italianness’ is the expression of creativity and passion that distinguishes the brand, anchored in a cultural tradition that celebrates a taste for beauty, design and quality craftsmanship, a love of things made well and with care, innovation and authenticity.

THOK is a beautiful Italian story.

THOK is a customer-centred company.

Buying experience as well as service are key elements in customer satisfaction. It is not just about selling bikes and solving problems about building a lasting relationship of trust by always ensuring fast, efficient and personalised support.

It is a modern and innovative system that removes obstacles and limitations during purchasing.

The customer can choose how, when and where to buy, decide between different forms of payment (including financing), explore products and compare them from the comfort of home or from an authorised dealer.

The TBF (THOK Big Family) programme was created as a tangible reward for customers who have always supported us in growing the THOKer family with their word of mouth.
It is based on cumulative purchase vouchers worth €200, to be used for online purchases of any of our products. The vouchers are given as a thank you to anyone who convinces a friend to buy a THOK.

THOK E-Bikes produces top-of-the-range e-MTBs, also under the DUCATI powered by THOK brand, characterised by:

• innovative and quality components,
• aluminium or carbon frames
• attention to style
• Shimano, Bosch, Askoll motors
• hardtail, trail, all-mountain, enduro use

Explore the THOK range

Explore the DUCATI range powered by THOK