100% specialised in e-MTB

THOK E-Bikes is a company specialized exclusively in e-bikes.
A radical, conscious choice that makes us one of the very few companies in the world entirely dedicated to this category.
A bold decision, but also our greatest strength: electric is our sole focus.

E-bike only: the reasons for the choice

From the very beginning, it was clear to us that the e-bike represented the future: a modern and democratic means of transport that allows everyone to ride a bike, regardless of physical fitness.
The e-bike lets you choose how much effort to put in, who to ride with, and how far to go.
It’s always fun, always rewarding.
On the other hand, riding a traditional bike with a smile requires training — a prerequisite that takes time and, for many, is a barrier.
We chose to do one thing, but to do it at our best: to design and build high-performance e-bikes made to bring a smile to anyone who rides them.

Focus on one product: the advantages

A vertical approach and continuous research on a single product allow us to develop highly specialized know-how and focus all our resources on one solution: e-bike innovation.
No distractions, no compromises tied to other segments.
This focus enables us to achieve:

• Continuous innovation
• Training of highly specialized technicians
• Pioneering solutions
• Real performance, tested daily on the trails

By bikers, for e-bikers: our key strength

By focusing all our energy on e-bike development, we’ve built a team of technicians with an extremely high level of specialization.
Our R&D department, led by Stefano Migliorini (CEO of THOK, former BMX World Champion, and former DH pro rider), is supported by experienced Italian professionals — all passionate about e-riding.
Each of them is, first and foremost, an e-biker who lives the product every day: in the studio, in the workshop, and most importantly, on the trails. Every detail of our bikes is developed by those who deeply understand e-bike riding and can feel every nuance — thanks to technical knowledge rooted in passion and shaped by total, daily immersion.

Innovation First

This e-bike culture has allowed us to be pioneers in many technical choices:

Specialization is our competitive advantage.
Our bikes are conceived by those who ride them, engineered by those who understand them, and chosen by those who seek technology, quality, and passion all focused on the e-bike.

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